The Brief
Clean Growth UK wanted to transform their Carbon Calculator and create an industry-leading tool. While their existing calculator provided a foundation, it lacked the usability and functionality necessary to effectively support businesses on their journey to net zero.
Clean Growth approached us with the goal of redesigning the calculator to elevate the user experience and enhance its impact. They wanted a tool that would not only provide accurate and reliable data but also engage users, simplify complex processes, and foster ongoing commitment to sustainability.
Our challenge was to reimagine the Calculator as a dynamic and intuitive platform. Key objectives included breaking the form into digestible sections, implementing real-time calculations, ensuring users could pause and return to their progress, and designing a comprehensive dashboard for tracking progress over time.
Our Solution
We designed the Carbon Calculator with usability front of mind, ensuring the tool worked seamlessly across devices. The responsive design allows users to access the calculator on desktops, tablets, and mobile devices, enabling them to make updates on the go.
We recognised that breaking down the form into manageable sections was going to be crucial. Visual indicators were incorporated to provide clarity on completion status, making the process more approachable. Real-time calculation updates display results as users type, offering instant feedback and reinforcing engagement. Browser memory storage ensures no unsaved data is lost, allowing users to pause and return at their convenience.
Collaborative Design Process
As always, the design process was highly collaborative, with a strong focus on enhancing the user experience. We worked closely with the Clean Growth team to understand the pain points and motivations of their users, aiming to improve engagement throughout. From sign-up to completion, every detail was considered to ensure users not only completed the tool but also enjoyed the process.
Custom-designed stats and graphs are animated to provide a dynamic and engaging way for users to track their progress. Soft interactions and fluid transitions between sections help create a sense of continuity, making the tool feel intuitive and enjoyable to use.
Care was taken to ensure the design was accessible. Attention was given to colour contrast, ensuring text and interface elements are highly legible. The layout is clean and simple, without unnecessary distractions, allowing users to focus their attention on the task at hand.
User Portal
In addition to the calculator, we have also developed a portal that enables users to create a dedicated account. This allows data to be logged over multiple years and progress to be tracked toward the goal of net zero. Comparison charts and graphs help users visualise their journey and gain valuable insights into key metrics.
The platform supports multiple user roles, allowing administrators to manage company-wide data and permissions while Clean Growth retains control over subscriptions and dashboard management.
The solution was designed with scalability in mind, ensuring that Clean Growth could accommodate an expanding user base and add additional features as needed.
The Results
The redesigned Carbon Calculator has become a vital tool in Clean Growth’s mission to support businesses on their journey to net zero. By delivering an intuitive, accurate, and scalable platform, we’ve helped transform the calculator into an industry-leading tool which will return value for years to come.